Let’s Colour
The ‘Dulux Walls’ film (part of their latest advertising campaign) has to be one of the most beautiful commercials of the last few years.
The ‘Dulux Walls’ film (part of their latest advertising campaign) has to be one of the most beautiful commercials of the last few years.
A very talented friend of mine working for DT Digital here in Melbourne has just released a series of online shorts for Honda promoting the Honda Jazz.

K-Swiss recently hired Keith Schofield to put together a fairly awesome commercial with the tag line ‘Have an Awesome Day. Which is timely, because 2010 has turned out to be the year of the word Awesome. Personally I’m hoping the word ’splendid’ makes a revival in 2011.

I put together a number of identity concepts for a construction company here in Melbourne last week.
DBS is one of the primary contractors to local government and commercial businesses in the eastern suburbs of Melbourne and they were looking to re-brand and expand their business with a new identity and web presence.

Dave and I here at Riddip have finished work on an in-house website redesign for local hairdressing salon Phaedra.

Some labour-intensive identity work from Dutch designer Roald van der Meer using forced-perspective to bring the MTV logo to life.

In keeping with the last few updates on branding and Identity design I’ve scanned in some excerpts from this book of Japanese family crests and heraldry.

I earmarked Ptarmak design studio in Austin a while back to do a post on because, aside from having solid portfolio of branding projects, they have a real flair for presenting their work and an excellent HTML site to top it all off.

The first post on this blog is more than a year old now and it was a link to the ‘World of Logotypes’ book published in 1976 and re-discovered and scanned by designer Eric Carl.

I’m having trouble keeping up with all the web aggregates and feeds and enewsletters and cryptic notes I’ve written to myself. I’m digging up and stumbling upon things while stuff is buzzing and tweeting so I can’t be sure how I came across Magpie Studios but I’m glad I did.

I think most people are a little suspicious of the high price tag attached to large commercial re-branding and logo design projects. They look at something like this three letter wordmark for Nokia’s ‘Nex’ division and wonder why something so simple cost so much to develop. Surely an experienced graphic designer could knock that out in an afternoon.

Here are a few initial proofs for a logotype for sound and lighting technician Jacob Battista.
I thought I’d post something up about my favourite photographic ad campaign this year. US photographer Dustin Humphrey has shot a series of surreal composites of surf action shots and underwater still-lifes for surf brand Insight. the campaign involved building elaborate beatnik set pieces off the coast of Bali above and below sea level. The campaign took out the Sony World Photography Award for commercial advertising.
Melbourne copywriter and advertising pundit Tait Ischia has given an excellent rundown of the current marketing campaign for the Converse brand on his blog The Wayfarer. The campaign, by US ad agency Anomaly, included a sponsored hit single with a very impressive motion graphics clip by PsyOp animation studio.
The City of Melbourne has unveiled its new corporate identity this week. Designed by Landor, one of the largest marketing and design agencies in the world, the new identity is designed to be “synonymous with the modern, vibrant, cool city Melbourne is today and will continue to be in the future” according to our current Lord Mayor, Robert Doyle. The new logo definitely ticks the ‘cool’ and ‘modern’ boxes but it certainly doesn’t reflect the history of the city and says very little about the lifestyle of its residents.