I put together a number of identity concepts for a construction company here in Melbourne last week.
DBS is one of the primary contractors to local government and commercial businesses in the eastern suburbs of Melbourne and they were looking to re-brand and expand their business with a new identity and web presence.
I just recently finished working on a number of logo design concepts for a new business here in Melbourne that aims to provide blinds, shades and shutters for large-scale commercial and residential real estate projects.
In keeping with the last few updates on branding and Identity design I’ve scanned in some excerpts from this book of Japanese family crests and heraldry.
I earmarked Ptarmak design studio in Austin a while back to do a post on because, aside from having solid portfolio of branding projects, they have a real flair for presenting their work and an excellent HTML site to top it all off.
The first post on this blog is more than a year old now and it was a link to the ‘World of Logotypes’ book published in 1976 and re-discovered and scanned by designer Eric Carl.
NotJones.com is the web portfolio of UK Graphic designer Aled Williams and he’s also not half bad.
I think most people are a little suspicious of the high price tag attached to large commercial re-branding and logo design projects. They look at something like this three letter wordmark for Nokia’s ‘Nex’ division and wonder why something so simple cost so much to develop. Surely an experienced graphic designer could knock that out in an afternoon.
Sometimes a good, simple idea is like a gorgeous girl on the arm of some average-looking bloke. You’re jealous but at the same time you can’t help but stare.
I think this logo was a bit like that for me.
Here are a few initial proofs for a logotype for sound and lighting technician Jacob Battista.
The City of Melbourne has unveiled its new corporate identity this week. Designed by Landor, one of the largest marketing and design agencies in the world, the new identity is designed to be “synonymous with the modern, vibrant, cool city Melbourne is today and will continue to be in the future” according to our current Lord Mayor, Robert Doyle. The new logo definitely ticks the ‘cool’ and ‘modern’ boxes but it certainly doesn’t reflect the history of the city and says very little about the lifestyle of its residents.
I’m all for removing dickheads from companies but the re-brand for Dick Smith Electronics seems a bit light on personality.
One of the sources of inspiration for the lens flair exhibit posters and the riddip branding was the World of Logotypes compilation by Al Cooper (first published 1976).
I thought I’d kick things off by showing the design process for the Riddip logo and branding for the business cards. I wanted to create something simple, monochrome that incorporated my initials RDP. The black and white colour scheme is a reference to my first photographic work and the logo itself represents the tools of the trade; a button or a lens or a stack of blank CDs.
